SEO is a crucial ingredient in the recipe for online success. While the internet is awash with common SEO tactics, this article dives into the lesser-known SEO strategies that can help you get ahead of the competition.
Optimize for Voice Search
With the rise of virtual assistants like Siri, Alexa, and Google Assistant, voice search is gaining substantial ground. Incorporating a voice search strategy, like long-tail keywords mimicking natural speech, can give you a competitive edge.
Local SEO: The Hidden Goldmine
While many businesses aim for global recognition, there’s a wealth of untapped potential right on your doorstep. Optimizing your website for local SEO can improve your visibility among local customers, a crucial step for small businesses.
Use Video Transcriptions
While video content is becoming increasingly popular, search engines still struggle to understand it. By adding transcriptions to your video content, you can improve its discoverability, enhancing user experience and SEO.
Leverage Social Media
Despite not contributing directly to SEO ranking, social media can indirectly boost your SEO efforts. Regularly sharing your content across social media platforms increases visibility and the likelihood of others linking to your content, which can boost your SEO ranking.
Mobile-First Indexing: Prepare for the Future
With the majority of internet users browsing on mobile devices, Google has shifted to mobile-first indexing. Ensuring your website is mobile-friendly isn’t just recommended, it’s essential.
Final Thoughts
The less explored avenues of SEO such as voice search optimization, local SEO, video transcriptions, social media leverage, and mobile-first indexing can provide you a competitive advantage. Try implementing these strategies to see a swift boost in your business in just a matter of days.
